China’s Top Legislature to Discuss Revision of Existing Wildlife Protection Law

China's Top Legislature to Discuss Revision of Existing Wildlife Protection Law

Source: World Wildlife Fund

BEIJING — The ongoing COVID-19 pandemic, declared by the World Health Organization (WHO) as a zoonotic disease, has alerted the world to the potential threats to human health, well-being and prosperity caused by rapid nature loss and environmental decline. As the health crisis continues to impact peoples’ lives globally, it also underlines the urgent and immediate need to take action to improve ecological security, reinforce the protection of wildlife and regulation of wildlife trade.

On 24 February this year, China’s top legislature, the National People’s Congress (NPC), announced a ban on the hunting, husbandry, trade and use of wild animals as food to safeguard people’s lives and health, a step welcomed as ‘timely, necessary and critical’ by World Wildlife Fund (WWF).

With the NPC now looking to revise the existing law on the protection of wildlife, WWF is putting forward the following recommendations for the roll-out and enforcement of the law. If implemented in full, these measures could position China’s Wildlife Protection Law as one of the world’s most robust and stringent, making a crucial and positive difference to ecological security and human and planetary health.

Upgrading the objectives of the Wildlife Protection Law

WWF recommends sharpening the objective of the law to that of “safeguarding the national ecological security, maintaining ecosystem health and services, and realizing the harmony between people and nature,” thereby giving priority to protection and conservation of wildlife habitats and ecosystems. WWF recommends naming the amended law as the Law of the P.R.C. on the Conservation of Wildlife and Habitats and suggests underlining the conservation of key unprotected habitats to ensure sustainable health and survival of wildlife in nature.

Expanding the protection coverage of the Law

WWF recommends more extensive and clearer categories for management; covering all endangered species, wild animals, wild terrestrial vertebrates and aquatic animals. Social customs should not form the basis for use of wildlife as food or medicine.

Adopting rigorous wildlife utilization standards

The new Law should clearly define captive bred species that may be used for food or medicinal purposes. At least 3 criteria should be applied: First, captive breeding procedures must be well established – e.g. attempts to breed pangolins have been largely unsuccessful. Second, the wild population must not be endangered, e.g. tigers are endangered in the wild, but have been captively bred to thousands in number. Any legal use of these species would increase market demand, potentially allow the laundering of wild-caught products as captive-bred, complicate law enforcement and threaten wild populations by an escalation in poaching. Third, captive breeding should not contradict good customs and ethical codes, e.g. the practice of extracting bear bile from live bears should be strictly prohibited.

Reinforcing the protection of aquatic wild animals

The current Law does not pay enough attention to aquatic wild animals. More focus should be on strictly securing the threshold of aquatic wild animal use in the new Law.

Specifying the penalties

Law enforcement rules should be developed with detailed guidance. Both sales and purchases made illegally should be punished more severely to heighten the criminal costs.

Encouraging social engagement

WWF recommends adding public participation and social monitoring mechanisms to existing legislative frameworks, e.g. civil organizations and individuals should be engaged and provided with legitimate reporting access when defining national and locally protected species and species where captive breeding is permitted.

“No culture or tradition is worth the extinction of an entire species.” said Zhou Fei, Chief Program Officer of WWF China. “Our key message is that wild populations of endangered species should be protected for their ecological value not for resources to be utilized for food or medicine. Their ecosystem value is much more than the value of their meat, tusks, bones, horns or scales.”

“Widespread unsustainable hunting and capture of wild animals for meat, medicine, or as pets, is emptying natural habitats of much of their wildlife, with knock-on effects for the capacity of such habitats to provide essential ecosystem services to people. Further, offering wild animals for sale in poorly regulated markets increases the risk of future public health emergencies.” said Margaret Kinnaird, Global Wildlife Practice Leader, WWF. “We strongly encourage governments to make wildlife protection laws robust and focus on strict enforcement and implementation of the legislation – and China has a chance now to lead the way. The costs of strengthening and implementing the law are insignificant compared to the devastating human and financial toll associated with any future zoonotic outbreaks.”

WWF is ready to provide science and evidence-based policy recommendations, global experience and capacity in wildlife protection to assist the government and law enforcement agencies in addressing illegal wildlife trade. WWF also aims to support public education and awareness to promote the understanding that wildlife and humans share the same future, so as to root out unsustainable consumption behaviors.

Bipartisan Legislation Aims to Prevent Future Zoonotic Disease Outbreaks

Bipartisan Legislation Aims to Prevent Future Zoonotic Disease Outbreaks

Source: World Wildlife Fund

  • Date May 19, 2020
  • Media Contact

Today, U.S. Senators Chris Coons (D-DE) and Lindsey Graham (R-SC) introduced the Global Wildlife Health and Pandemic Prevention Act. World Wildlife Fund (WWF) issued the following statement in response from Carter Roberts, President and CEO:

“Like most emerging diseases, Covid-19 originated in wildlife, revealing the profound connections between nature and human health. To prevent the next pandemic, we need to close markets that sell high-risk wildlife and reduce human consumption of these species. We also need to halt the degradation or destruction of our remaining wild places while ensuring food security for vulnerable communities. This legislation provides the U.S. government with important tools, direction, and resources to accomplish those goals. We thank Senators Coons and Graham for their leadership in this important moment.” 

Indoor Soilless Agriculture Could Supplement US Food Supply While Decreasing Environmental Impact of Food Production

Source: World Wildlife Fund

WASHINGTON, DC –The Markets Institute at World Wildlife Fund (WWF) today released an Innovation Analysis examining the environmental impact of various systems of indoor soilless farming. These systems include hydroponics, aquaponics, and aeroponics in greenhouse and vertical settings. At scale, this method of farming could have positive effects for the environment by decreasing pressures on land, biodiversity, natural habitat, and climate. However, the industry also faces hurdles that prevent it from moving beyond its current specialization in high-end leafy greens.

“Indoor soilless farming could have a significant impact on how we grow food in the future, in certain categories. Right now we are looking at whether or not it can be viable—both economically and environmentally—to grow more fruits and vegetables in these systems at a large scale,” said Julia Kurnik, director of innovation start-ups at WWF’s Markets Institute. “If we can address the challenges and make this happen, it could be a real game changer for communities that do not have access to fresh fruits and vegetables for much of the year, or places that are food insecure.”

While these systems make efficient use of land and water, the energy footprint from lighting and cooling can, depending on the local energy source, increase the overall environmental footprint. Indoor soilless farming is also considerably more expensive than traditional agriculture. However, there are several innovations under development that could significantly change the cost and environmental footprint to drastically alter the mid-to long-term viability of the industry. These include progress in lighting, fiber optics, AI and machine learning, gene editing, renewable energy, co-location and co-generation, and waste and recycling.

The report details the next phase of the project, which aims to help solve the challenges identified in phase I. WWF will explore using stranded assets—large infrastructure investments such as power plants and postal hubs that have depreciated in value but will continue to be used in a limited capacity for 10-50 years—and build a robust coalition of local partners, including The Yield Lab Institute, to launch a pilot farming system in St. Louis.

“The Yield Lab Institute, working with World Wildlife Fund and the McDonnell Foundation, is proud to be a part of a distinguished, local team of community volunteers who are working to bring local, indoor and sustainable food production to the St. Louis area,” said Thad Simons, Co-Founder and Managing Director of The Yield Lab Institute. “It will also spark innovation among our ag-tech entrepreneurs and is intended to provide access to nutritious food to the underserved areas of our community.”

Rosebud Sioux Tribe to Create North America’s Largest Native Owned and Managed Bison Herd

Source: World Wildlife Fund

MISSION, SOUTH DAKOTA–Rosebud Economic Development Corporation (REDCO), the economic arm of the Rosebud Sioux Tribe, has committed nearly 28,000 acres of native grassland for the creation of a new plains bison herd. With a capacity to support 1,500 animals, the Wolakota Buffalo Range will become North America’s largest Native American owned and managed bison herd. The project is being advanced by a partnership with World Wildlife Fund (WWF) and with support from the U.S. Department of the Interior (DOI).

The Wolakota Buffalo Range combines Lakota-based regenerative agriculture and social impact investment to generate socioeconomic opportunity. “We are doing something that has never been done. It shows what is possible when we create multiple bottom line initiatives supporting the environment, people, fiscal responsibility, and Native nation building,” REDCO’s CEO, Wizipan Little Elk said.

In a strong show of support for the project, Secretary of the Interior David Bernhardt today announced the DOI’s 2020 Bison Conservation Initiative. The Initiative is the 10-year direction for the Department and is organized around five goals: wild, healthy bison herds, genetic conservation, ecological restoration, cultural restoration, and shared stewardship. In a strong show of commitment to those goals and to the principles of the Wolakota project, DOI will send hundreds of bison over the next five years from public conservation herds managed by the National Park Service and the U.S. Fish and Wildlife Service to the newly created range on the Rosebud Reservation, South Dakota. The historic project will increase the overall number of Native American owned bison by seven percent nationally.

“Interior is uniquely positioned to lead the way for shared stewardship of this iconic American species,” said Secretary Bernhardt. “This 10-year plan will guide our collaboration with states, tribes, private conservationists and managers across public lands to advance conservation efforts and honor iconic wild bison.”

Over the past five years, WWF has invested more than $2.2 million in bison restoration efforts with indigenous communities in the Northern Great Plains. This new opportunity, which aligns strongly with Lakota foundational values and beliefs, will become a model for cultural and ecological restoration efforts by Native American nations across the U.S.

Carter Roberts, president and CEO of World Wildlife Fund said, “The bison looms large in the culture and traditions of Native nations. This announcement matters for several reasons: it represents a homecoming for this iconic species, and it’s also a reunion with the communities who lived with them for centuries in a symbiotic relationship. We are honored to be partners in this effort with the Rosebud Economic Development Corporation and the U.S. Department of the Interior, and we look forward to seeing the bison return to the Rosebud Reservation later this year.”

The first transfers of bison from DOI herds to Rosebud are expected to occur in the fall of 2020. DOI will maintain their bison distribution protocol for other eligible candidates. Visit to learn more.

REDCO MEDIA CONTACT: Aaron Epps | (715) 896-1051 | [email protected]

WWF MEDIA CONTACT: Susan McCarthy | 978-853-7752 | [email protected]

Health & Conservation Leaders Issue Joint Call to Shut Down High-Risk Wildlife Markets to Help Curb Future Outbreaks

Source: World Wildlife Fund

Hong Kong — As the world grapples with the worst global public health emergency in recent memory, more than 100 scientists and conservation leaders from 25 countries are calling on governments across the globe to address high-risk wildlife trade to reduce the chance of another outbreak.

In a joint letter to decision-makers, the experts note that COVID-19 is a zoonotic virus, meaning it was transferred from animals to humans, and that there is a real risk of future pandemics if no action is taken to reduce high-risk wildlife trade — especially in certain species of mammals and birds, which are more likely to host pathogens that can be transmitted to humans. High-risk situations where many animals, domestic and wild, dead and alive, from a variety of geographies, come into close proximity with one another and people in potentially unhygienic conditions pose a very high risk for disease spillover. These areas include markets, storage warehouses and transport hubs in densely populated areas.

More than 100 experts across nations, sectors, scientific disciplines and civil society agree that policy makers must take the following steps to reduce the chances of another pandemic:

Shut down high-risk wildlife markets, with a priority focus on those in high-density urban areas

Urgently scale up efforts to combat wildlife trafficking and halt trade of high-risk taxa

Strengthen efforts to reduce consumer demand for high-risk wildlife products

The letter brings together leaders in the fields of conservation, public health and zoonotic disease as part of the growing One Health[1] movement that recognizes how our health is closely connected to the health of animals and our shared environment. Signatories include globally recognized One Health experts from the EcoHealth Alliance, the University of California-Davis, the Southeast Asia One Health University Alliance and Cornell University; the minister of health of Bhutan; a former secretary-general of the Convention on International Trade in Endangered Species (CITES); and leaders from the National Wildlife Federation, Wildlife Justice Commission and World Wildlife Fund (WWF).

The letter can be found in multiple languages on the website, and additional experts are invited to sign it through the website.

Marco Lambertini, Director General of WWF International, said: “The recent COVID19 pandemic is yet another manifestation of our dangerously unbalanced relationship with nature. Looking at the root causes of previous pandemics that originated from animals, we knew that it wasn’t IF a new pandemic would emerge, but WHEN. To prevent future pandemics, trade and consumption of high-risk wildlife must be eliminated, and deforestation and environmental degradation leading to an unbalanced human/wildlife interaction tackled decisively. In recovering from the crisis, we must embrace a just and green transition towards an economic model that values nature as the foundation for a healthy society and a thriving economy — protecting nature and its amazing diversity of life is protecting ourselves.”

Hon. Keith Martin MD, PC and Executive Director, Consortium of Universities for Global Health, Washington, DC, said: “We all need to speak out and engage elected officials to implement policies that will reduce demand for, and the trafficking in, endangered species; close those wildlife markets that have been identified to be high-risk conduits for disease transmission; and bolster the Global Health Security Agenda, which will strengthen the international community’s capacity to prevent, detect and respond to disease outbreaks. Epidemics do not recognize borders, and neither can our response. Our health and safety depend on it.”

Steve Osofsky, the Jay Hyman Professor of Wildlife Health & Health Policy at Cornell University’s College of Veterinary Medicine, said of high-risk wildlife markets: “If you’re a virus whose ‘goal’ is to spread, you couldn’t really design a better system to aid and abet a pandemic, particularly in dense urban centers. You have species that simply never would have run into each other under natural conditions, all packed together, bodily fluids mixing, and then people come into the equation. Pathogens are meeting species that they’ve never met before, creating perfect opportunities for viral jumps— including ones that lead to humans and can create the type of situation we’re all in now.”


Note to Editors:

1 – The Cornell Wildlife Health Center defines One Health as a multidisciplinary approach focused on problem-solving at the wildlife/domestic animal/human health and livelihoods interface, underpinned by a foundation of environmental stewardship.

High-risk wildlife markets:

High-risk wildlife markets are locations with a high probability of viral pathogen spillover from wildlife to humans and subsequent transmission among humans. They include outlets selling and mixing volumes of live or dead wildlife often from broad geographic regions, belonging to high-risk taxa for viral pathogen spillovers and visited by large numbers of humans.

High-risk wildlife species may include a broad range of taxa. Information on pathogen prevalence in wildlife, the reporting of spillover events, and disease surveillance among humans is not yet comprehensive. Provisionally this includes all bird and mammal species, sourced legally or illegally from the wild/nature, captive-bred, or farmed (except those that are considered as ‘livestock’ under animal husbandry law, subject to intensive veterinary management with stock that is reliably documented as not supplemented by wild-sourced supplies).

Public Calls for Governments to Close Southeast Asia’s Wildlife Markets in Response to COVID-19, WWF Survey Finds

Source: World Wildlife Fund

Hong Kong — This World Health Day, as the world grapples with the worst public health emergency in recent memory, over 90 percent of respondents surveyed in Southeast Asia and Hong Kong support a government-led closure of illegal and unregulated wildlife markets, according to new research for World Wildlife Fund (WWF).

The recent outbreak of COVID-19 has brought the link between zoonotic diseases – those transmitted from animals to humans – and wildlife markets into sharp focus. A survey[1] conducted in March among 5,000 participants from Hong Kong SAR, Japan, Myanmar, Thailand, and Vietnam found that 82 percent of respondents are extremely or very worried about the outbreak, with 93 percent of respondents in Southeast Asia and Hong Kong supporting action by their governments to eliminate illegal and unregulated markets.

Questions remain about the exact origins of COVID-19, but the World Health Organization (WHO) has confirmed it is a zoonotic disease, meaning it jumped from wildlife to humans. The Chinese government announced a comprehensive ban on the consumption of wild animals on 24 February. WWF’s research shows that citizens support similar action from other governments across the region. This was the first survey of public opinion about the connection between COVID-19 and wildlife trade undertaken across Asia.

“China has taken great steps prohibiting the hunting, trade, transport and eating of wild animals, and Vietnam is working on similar directives,” said Christy Williams, Regional Director of WWF’s Asia Pacific program. “Other Asian governments must follow by closing their high-risk wildlife markets and ending this trade once and for all to save lives and help prevent a repeat of the social and economic disruption we are experiencing around the globe today.”

Nine percent of those surveyed by GlobeScan stated that they or someone they know had purchased wildlife in the past 12 months at an open wildlife market, but that 84 percent are unlikely or very unlikely to buy wildlife products in the future.

“The public in Asia have spoken – those living in countries where wildlife markets are most prevalent are demanding that wildlife consumption is curbed and illegal and unregulated wildlife trade is eliminated. People are deeply worried and would support their governments in taking action to prevent potential future global health crises originating in wildlife markets,” said Marco Lambertini, Director General of WWF International. “It is time to connect the dots between wildlife trade, environmental degradation and risks to human health. Taking action now for humans as well as the many wildlife species threatened by consumption and trade is crucial for all of our survival.”

WHO has reported that the current COVID-19 pandemic, along with at least 61 percent of all human pathogens, are zoonotic in origin – wildlife trade is an aggravating risk in the spread of zoonoses. Other recent epidemics, including SARS, MERS and Ebola, have also all been traced back to viruses that spread from animals to people.

“COVID-19 is a global crisis and only a global response can ensure a pandemic like this never happens again,” said Jan Vertefeuille, Senior Advisor for Advocacy at WWF-US.  “We’re calling on world leaders to support the closure of high-risk wildlife markets wherever they threaten public health and biodiversity and to take collective action: aid the countries that are trying to shut down this dangerous wildlife trade, invest in public education and consumer outreach to reduce demand for these products and fight wildlife trafficking around the world.”

Unsustainable wildlife trade is the second-largest direct threat to biodiversity globally, after habitat destruction. Populations of vertebrate species on earth declined by an average 60 percent since 1970, and a 2019 report from the Intergovernmental Science-Policy Platform on Biodiversity and Ecosystem Services (IPBES) concluded that an average of 25 percent of global species are currently threatened with extinction.

Access the full report: WWF Opinion Survey on Covid-19 and Wildlife Trade in Five Asian Markets 

Access the report summary.

WWF Statement on the Coronavirus Aid, Relief and Economic Security (CARES) Act

Source: World Wildlife Fund

In response to today’s passage and signing into law of the Coronavirus Aid, Relief and Economic Security (CARES) Act, World Wildlife Fund (WWF) issued the following statement from Will Gartshore, director of government affairs & advocacy:

“The COVID-19 pandemic threatens the health and economic well-being of every American. The federal government needs to respond urgently and thoughtfully to ensure the health of our communities and the stability of our economy in this time of crisis.

“We commend Congress for bridging partisan divides and passing a bill to ensure emergency relief to those on the front lines of this pandemic and to American workers facing economic hardship. The final relief package also removes generous handouts that had been proposed for polluting industries and makes important investments to safeguard our election infrastructure in the face of this pandemic.

“More needs to be done, both to address the current crisis and to rebuild for the future. As Congress works to revitalize the American economy with additional stimulus legislation, it is essential that those federal investments support the public interest in the broadest terms and drive innovations that better position our nation to address the full range of challenges we face. This includes upholding existing protections for public health and the environment, and investing in an economic rebound that is more sustainable, more resilient, more equitable, and driven by clean energy.”

Earth Hour 2020 Emphasizes the Power of a Collective Pause

Source: World Wildlife Fund

On Saturday, March 28, Earth Hour, one of the world’s largest grassroots movements for the environment, will once again inspire individuals, businesses and organizations in over 180 countries and territories to renew their commitment to the planet.

In the midst of the global COVID-19 health crisis, Earth Hour marks a moment of solidarity as global communities unite for each other and for the planet. We advise participants to join Earth Hour at home or online following CDC guidelines. Given the unprecedented circumstances, the global health emergency we are facing today is an alarming signal that we need to urgently transform our relationship with nature and the ecosystems we live in.

Earth Hour 2020 draws attention to the immediate need for halting nature and biodiversity loss for our health and well-being. During these challenging times, it’s more important than ever that we take a collective pause to reflect, evolve and strengthen our relationship with ourselves, with each other and with nature.

Shauna Mahajan, social scientist at World Wildlife Fund, said, Individual actions can add up to create a movement. As Americans are spending more time at home during these challenging and unprecedented times, we can take an hour to reflect on how we as individuals can make our planet safe and healthy for both people and nature. The best opportunities for creating change come when we align our passions with our actions – so this Earth Hour, let’s pause to reflect on how our individual passions can be aligned with action to help us collectively create a green and fair future.”

We live in an interconnected world, and our way of life increasingly threatens all life on Earth. Our pressure on the climate and our increased demand for food, water, and energy come at a cost for nature and species around the world, including ourselves.

Greta Thunberg, climate and environmental activist, said, “Earth Hour for me is every hour of every day. The need to unite and protect our planet has never been greater. As we have been asked to avoid public gatherings to slow the spreading of the COVID-19 (coronavirus), I recommend everyone to come together virtually for #EarthHour to renew our commitment to the planet and use our voices to drive action online safely and responsibly.”

People-led initiatives around the world like Earth Hour are vital to continue to inspire awareness on the importance of nature and prompt action to help deliver a nature positive world by the end of the decade.


Notes to Editors

Link to Earth Hour site

Link to Earth Hour 2020 For Media

Link to Social Graphics

About Earth Hour

Earth Hour is WWF’s flagship global environmental movement. Born in Sydney in 2007, Earth Hour has grown to become one of the world’s largest grassroots movements for the environment, inspiring individuals, communities, businesses and organizations in more than 180 countries and territories to take tangible environmental action for over a decade. Historically, Earth Hour has focused on the climate crisis, but more recently, Earth Hour has strived to also bring the pressing issue of nature loss to the fore. The aim is to create an unstoppable movement for nature, as it did when the world came together to tackle climate change. The movement recognizes the role of individuals in creating solutions to the planet’s most pressing environmental challenges and harnesses the collective power of its millions of supporters to drive change.

About World Wildlife Fund (WWF)

WWF is one of the world’s leading conservation organizations, working in nearly 100 countries for over half a century to help people and nature thrive. With the support of more than 5 million members worldwide, WWF is dedicated to delivering science-based solutions to preserve the diversity and abundance of life on Earth, halt the degradation of the environment and combat the climate crisis. Visit to learn more and keep up with the latest conservation news by following @WWFNews on Twitter and signing up for our newsletter and news alerts here.

WWF Statement on Cambodian Government’s Decision to Suspend Hydropower Dam Development on the Mekong River

Source: World Wildlife Fund

  • Date March 19, 2020
  • Media Contact

The Director General of Energy at Cambodia’s Ministry of Mines and Energy through a phone call today confirmed with World Wildlife Fund (WWF) that Cambodia’s newly approved 10 years energy master plan 2020-2030 does not include any hydropower dams on the Mekong mainstream.

Teak Seng, WWF-Cambodia Country Director:

“Maintaining the lower Mekong in Cambodia free-flowing is the best decision for both people and nature, and WWF commends the Cambodian government for ruling out the hydropower dam development and instead pursuing other energy sources such as solar to meet the Kingdom’s power demand. WWF stands ready to work with the government to support development of a system-wide sustainable energy plan that promotes clean and renewable energy alternatives, contributing to the country’s energy goals without damming Cambodia’s remaining free-flowing rivers.”

Marc Goichot, WWF Freshwater Lead, Asia Pacific:

“The 10-year moratorium on mainstream dams on the Mekong River announced by the government of Cambodia is the best possible news for the sustainable future of the tens of millions of people living alongside it and for the amazing biodiversity that depends on it, especially the world’s largest population of Irrawaddy river dolphins. The science clearly shows that those dams would significantly reduce wild fisheries and block sediment flows, speeding up the sinking and shrinking of the delta and threatening the future of Vietnam’s major rice basket, countless fishing communities and long-term economic sustainability. Cambodia’s correct decision is an example for other countries, recognizing free-flowing rivers provide invaluable benefits for people and countless wild species that depend on.”

Statement on GDST Standards and Guidelines for Interoperable Seafood Traceability Systems

Source: World Wildlife Fund

In response to today’s launch of the GDST Standards and Guidelines for Interoperable Seafood Traceability Systems, Version 1.0 by the Global Dialogue on Seafood Traceability (GDST), World Wildlife Fund (WWF) issued the following statement from David Schorr, senior manager of transparent seas project:

“When it comes to conserving our oceans and ensuring the seafood we eat originates through ethical production, the seafood industry plays a large role. To confirm our seafood is caught, traded and sold properly requires the ability to effectively and reliably trace the path, from catch to point of sale.

“Yet, what has been missing in that equation are global standards that establish a baseline for interoperability among traceability systems. GDST 1.0 serves as that foundation and is the game changer we need.

“WWF applauds the companies that have participated in the Global Dialogue. By adopting and implementing the standards, they are demonstrating their commitment to smart business practices, while growing a responsible seafood industry and protecting our oceans.

“GDST 1.0 is a smart example of how ethical practices can be good for business and also good for the planet.”